Monthly Archives: October 2020

How to Rocket Your PI Business Podcast Episode 12 – Matt Spaier

Today’s episode is brought to you by ThePICoach.com. There you can find info about my PI Coaching services and my books, both of which will help you take your PI business...

QUESTION: What do you have in common with Bill Gates, the Pope and Taylor Swift? ANSWER: 24 hours in a day. No more, No less.

Here is the secret. Time Management. What you prioritize and what you learn to be important (not urgent) are the keys to your progress. You have to market, but it...

GAP ANALYSIS

Sylvester Stallone’s portrayal of Rocky in 1976-which won him the Academy Award for best picture-had a scene where he’s talking to his future brother-in-law, Paulie. Paulie asks, “Hey, Rock, what...

What’s Your Critical Number?

This is not a trick question. When the nurse takes your blood pressure you get a reading of one number over another. When you step on a scale, you curse...

PI MARKETING TO YOUR TARGET AUDIENCE

It’s Monday morning and the alarm goes off. You stagger out of bed and throw some water on your face. You look in the mirror and instead of your smiling...

Grow Your PI business With Less Than One Hour of Marketing a Day

The sad truth is that most private investigators do not market. They think that building a static website that focuses on them and all their wonderful achievements is all that...

How to Rocket Your PI Business Episode 11 – Julian Sher

Please Note: This is Part 2 of a conversation with Julian. To hear the first part check out My Favorite Detective Stories here: http://www.johnhoda.com/sher/ Julian Sher is an award-winning investigative journalist...