Posts filed under: PI Marketing Tips

Can I get a Witness?

  PI Magazine 9-10-21 Can I Get a Witness? Testimonials are your secret weapons   Most Private Investigation websites and marketing materials do not include testimonials. What a shame. Some...

QUESTION: What do you have in common with Bill Gates, the Pope and Taylor Swift? ANSWER: 24 hours in a day. No more, No less.

Here is the secret. Time Management. What you prioritize and what you learn to be important (not urgent) are the keys to your progress. You have to market, but it...

GAP ANALYSIS

Sylvester Stallone’s portrayal of Rocky in 1976-which won him the Academy Award for best picture-had a scene where he’s talking to his future brother-in-law, Paulie. Paulie asks, “Hey, Rock, what...

What’s Your Critical Number?

This is not a trick question. When the nurse takes your blood pressure you get a reading of one number over another. When you step on a scale, you curse...

PI MARKETING TO YOUR TARGET AUDIENCE

It’s Monday morning and the alarm goes off. You stagger out of bed and throw some water on your face. You look in the mirror and instead of your smiling...

Grow Your PI business With Less Than One Hour of Marketing a Day

The sad truth is that most private investigators do not market. They think that building a static website that focuses on them and all their wonderful achievements is all that...

Fail, Fail Often and Fail Better

  PI MARKETING: How to Survive and Thrive in Business  Fail, Fail Often and Fail Better What? This column is about getting it right and making tons of money while...

Best way to increase revenue? Raise your rates and up-sell. Here’s How.

Do you want fries with that shake? Raising your rates is the number one way to enhance your revenue and impact your bottom line. Up-selling is the second. Neither requires...

The 5 Things That Saved My Business

Marketing In February of 2000, I thought I was pretty hot stuff. Bootstrapping Independent Special Investigations in the fall of 1997 with an ’86 Oldsmobile, a 486 Computer and a...

Why 85% of Private Investigators do not renew their licenses.

What happened? Why did the business fail? What could they have done differently? Sadly, poor customer acquisition and retention is the number one culprit. When I launched my first PI...
12