Posts tagged with: Private Detective

Fail, Fail Often and Fail Better

  PI MARKETING: How to Survive and Thrive in Business  Fail, Fail Often and Fail Better What? This column is about getting it right and making tons of money while...

Best way to increase revenue? Raise your rates and up-sell. Here’s How.

Do you want fries with that shake? Raising your rates is the number one way to enhance your revenue and impact your bottom line. Up-selling is the second. Neither requires...

The 5 Things That Saved My Business

Marketing In February of 2000, I thought I was pretty hot stuff. Bootstrapping Independent Special Investigations in the fall of 1997 with an ’86 Oldsmobile, a 486 Computer and a...

Why 85% of Private Investigators do not renew their licenses.

What happened? Why did the business fail? What could they have done differently? Sadly, poor customer acquisition and retention is the number one culprit. When I launched my first PI...

It’s All About Mindset

Mindset: The sooner you start thinking of yourself as a business-person selling investigative services and not as an investigator with your own business, the sooner the marketing medicine will go...