Posts tagged with: Sales

The 5 Things That Saved My Business

Marketing In February of 2000, I thought I was pretty hot stuff. Bootstrapping Independent Special Investigations in the fall of 1997 with an ’86 Oldsmobile, a 486 Computer and a...

Why 85% of Private Investigators do not renew their licenses.

What happened? Why did the business fail? What could they have done differently? Sadly, poor customer acquisition and retention is the number one culprit. When I launched my first PI...

It’s All About Mindset

Mindset: The sooner you start thinking of yourself as a business-person selling investigative services and not as an investigator with your own business, the sooner the marketing medicine will go...